Hi everyone! One of the key differentiators we observe with our most successful customers is having a strong communication strategy related to their bot. I sometimes observed customers who had built fully featured bots yet struggled with user change management and buy-in.
Why is that? Often this disconnect is due to users not understanding what the bot is capable of and how it ultimately benefits them to utilize it instead of other support channels.
I’d love to hear how some of you are approaching this topic.
For those of you who have been with us longer, how do you manage to keep your bot top of mind for users over time? And for our more recently launched customers, what did you find worked well during your initial rollout to raise awareness and generate excitement? Were there any particular pain points or resistance you encountered when attempting to gain buy-in?
