Expired Link Handling for Employee Communications

Problem Statement
Employee Communications campaign links (both in-text URLs and button links) currently expire after 14 days. When employees attempt to access an expired link, the experience is unclear and can lead to confusion, failed journeys, support requests, and reduced engagement with important communications.

Proposed Solution
Introduce a configurable expired-link experience that detects when a campaign link has expired and presents users with a clear, user-friendly message instead of a generic error or failed landing page.

Key Features

• Customizable expired-link messaging
• Clear explanation that the communication link has expired
• Option to redirect users to:
  • The latest version of the communication
  • A help/support resource
• Admin-configurable expiration messaging and destination URLs
• Reporting on expired-link clicks to identify engagement after expiration

Business Value

• Improves employee experience and reduces confusion
• Decreases support tickets related to inaccessible communication links
• Preserves engagement with important communications after campaign expiration
• Provides administrators with greater flexibility and visibility into post-campaign activity

Use Case An employee clicks a campaign link more than 14 days after receiving a communication. Instead of encountering a broken or inaccessible experience, they receive a friendly message explaining that the link has expired and are guided to the most current content or support resource.

Priority Rationale Organizations using Employee Communications rely on campaign links to distribute important information. As adoption scales, a more graceful and intuitive expired-link experience becomes increasingly important to maintain trust, usability, and communication effectiveness.