4. Future Consideration
Employee Comms Aggregated Analytics
The main use case is to have better analytics to report on the effectiveness of multiple campaigns in one single pane of view.
Two suggestions:
- it would be nice to have additional columns on the static items of each campaign such as:
- User engagement breakdown
- Links clicked
- Button clicks
- User engagement breakdown
- The ability to select multiple campaigns and get an aggregate dashboard/report
For example, I recently had to publish 11 campaigns for the same topic within 2 weeks. I translated the information to a table in excel, and to get the data, I had to click into each one to get information on link and button click information. I then had the aggregated data table that I was able to present to leadership on the effectiveness of the campaign.